About Afzal Awan

I’m Afzal Awan. For more than four years I’ve worked on paid ads for businesses that depend on calls, quote requests and booked jobs. AdEconomist is where I now put that experience to work for pool and HVAC companies.

Where I’ve worked

• United StatesLead generation campaigns on Google Ads, run under my earlier agency, UpScale Advertising.
• CanadaGoogle Ads for house painting companies.
• UAEGoogle Ads lead generation campaigns, worked on together with my mentor, and account audits for home maintenance and tourism companies.
• AfricaMarket and keyword research for automotive businesses.
• Meta and TikTokAds for ecommerce stores in several countries, and lead generation campaigns.

Why pool and HVAC companies

Local service businesses lose money in the same places: budget spent on DIY and job-seeker searches, phone calls nobody tracks, and ads judged on clicks instead of booked work. Fixing those is where I focus.

How I work

• You work with me directlyNo hand-offs to junior staff.
• Judged on calls and booked jobsNot on clicks or impressions.
• Honest adviceEven when the problem isn’t your ads.